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An example of the responsibilities we have undertaken for a large
event such as the Chicken Cook-Off
• Determine location, venue, negotiate
and book all contracts
• Determine contest rules, promote contest,
accept entries
• Read all and kitchen-test selected entries
• Work with all contestants (from ten
to 51) for travel arrangements, finalizing recipes, etc.
• Inviting (persuading!) media to attend,
cover and promote; arrange their travel and trip logistics
• Handle ALL contest logistics -- kitchen
& convention facilities for Cookoff, transportation, hotel,
security, meal planning, audio-visual, ancillary events such as
cooking classes or visits to other local food-oriented spots (restaurants,
cooking schools)
• Write and design press kit
• Handle celebrities involved, write scripts
and remarks
• Arrange for and handle photography
• Promote winners through photos, press
releases, etc. after event
• All promotion and materials for contest
entry period - media, websites, industry promotion
• Early review of entries
• Recruitment of food experts to serve
on first and second judging panels
• Supervision of first judging panel during
three-day session to select 51 state finalists
• Supervision of four chefs during kitchen
testing of recipes
• Selection of newspaper food editor to
serve as Chair of Judges; selection of 14 additional food professionals
for judging panel
• Notification of contest finalists, including
legal requirements
• Generation of all press information
during the run of the contest; issuing invitations to food media
and guests, receiving registrations of all contestants, press,
company representatives
• Contacting food companies and organizations
to serve as event sponsors and product donors
• All on-site details and logistics in
executing the three-hour Cook-Off, including the supervision of
125 industry volunteers
• Conduct all national publicity and serve
as contest spokesperson; design and produce all collateral and
promotional materials associated with the event
• Supervision all photography, on-site
and for press releases (winning recipes)
• Supervise writing and publication of
The Chicken Cookbook (about 100,000 copies)
• Follow-up media
• Planning all meals and special
events for attending media and competing contestants
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