| Health
Professional Outreach With
nutrition concerns becoming more important to most
Americans, the nation’s health care providers,
including nurse practitioners, physicians assistants
and dietitians as well as doctors and pharmacists,
are constantly seeking new information about diet
and health. NTA’s writers and nutrition spokespersons,
all of whom have education credentials as well as
years of health and nutrition experience, have worked
with many of these health professional groups, delivering
to them scientific information on behalf of numerous
food industries.
Exhibits and presentations at the annual conferences
of health professional groups including the American
Dietetic Association, the American Academy of Physicians
Assistants and the American Association of Nurse Practitioners,
on behalf of the National Chicken Council, the National
Beer Wholesalers Association and Paramount Farms.
Working with newsletters and member journals to place
articles and updates on health and nutrition studies.
Working with special member practice groups of health
professional association, to target nutrition and
health study information to practitioners most interested
in the news.
Developing white papers, brochures and other materials
summarizing nutrition news, specifically for the health
professional.
Scientific
and Media Health/
Nutrition Conferences
Working
with leading academics in both the United States and
around the world, as well as a third party affiliated
with a leading university, NTA executed two very successful
Health and Nutrition Conferences, designed to summarize
and publicize existing health and nutrition information
for a particular food industry.
For the International Tree Nut Council
in 2000, NTA produced a day-long conference bringing
together leading researchers who presented new and
existing information on the health benefits of tree
nut consumption. Corresponding media outreach landed
news from the conference on the pages of Newsweek
magazine and in numerous daily newspapers.
In 2006, for the National Beer Wholesalers Association,
NTA produced a day-long health professional conference
presenting research on the potential health effects
of moderate beer consumption. A corresponding video
news release and radio media tour further publicized
the proceedings of the symposium.
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