NTA Food Writing / Promotion

Retail & Foodservice Promotions

Working with grocery retailers, foodservice operators and the food media around the country, NTA for many years promoted September as National Chicken Month. From point-of-purchase materials to chef recipe contests to consumer “how to grill chicken” promotions, we helped to increase product sales during a period of time that had traditionally seen lower numbers.

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Nancy Tringali Associates Food Media Washington DC 202-362-6644

Local and Regional Promotional Events

If your publicity needs are locally or regionally based, or involve product distribution to consumers, NTA can design a comprehensive program that makes media and product sampling work together.

For the Mid-Atlantic Dairy Association, NTA worked with the Marine Corps Marathon in Washington, D.C. and the Baltimore Book Festival to sample Hot Milk Steamer drinks (2000).

Also for the Mid-Atlantic Dairy Association, NTA arranged product sampling of yogurt throughout the city of Washington, as well as radio advertising and area billboards to augment the promotion (2003).

Recipe Development/ Press Release Distribution

The backbone of any food media marketing program is quality recipe development, testing and photography, and effective distribution and follow-up. NTA has conducted comprehensive recipe programs for many leading food industries, including chicken, beer, sugar and nuts. These recipes and photographs land regularly on the pages of top circulation-size newspapers, encouraging consumers to purchase and cook with these products.

At left and below are a few examples of the quality photography (with recipes and stories) sent, and some of the resultant publicity.

PHOTO CREDITS

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Special Media Promotions

Sometimes it takes a little extra pizazz to make your news or product stand out in the crowd.

NTA has worked with a number of food companies and industries to design special media promotions that “show,” as well as “tell” a story.

To promote sugar cookie recipes on behalf of the Sugar Association, NTA worked with leading chefs and bakers to develop recipes and bake the cookies, then designed appropriate packaging to deliver the product to the food media.

cookbooks & Consumer RECIPE Brochures

NTA’s talented food and nutrition writers simplify and deliver culinary news. We’ve developed many consumer brochures, Web sites, cookbooks and other publications about food. Here is a sampling:

Cookbooks:

The Chicken Cookbook (four editions) – a 125-page paperback cookbook featuring recipes from each National Chicken Cooking Contest. Over 100,000 copies of each edition printed.

National Chicken Council -- America's Chefs Love Cooking with Chicken

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National Beer Wholesalers Association --
Cheers to Good Health

Beer - Cheers to Good Health -- Who Knew that Brew May be Good for You?

National Sugar Association --
Fit for Life

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America's Chefs Love Cooking with Chicken

National Beer Wholesalers Association --
Brewing Up a Great Meal

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Food Writing & Promotion

Cookbooks & Consumer Recipe Brochures
Special Media Promotions
Retail & Foodservice Promotions
Local & Regional Promotional Events
Recipe Development/ Press Release Distribution

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